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The Social Norms Marketing Research Project Working in partnership with the Golden Key National Honor Society and 32 college campuses nationwide, HHD will evaluate the effectiveness of 'Just the Facts,' a social norms marketing campaign developed and pilot-tested by Golden Key. This type of campus-based media campaign is designed to change student perceptions of drinking norms, an approach that is hypothesized to lead to a decrease in high-risk alcohol consumption. Funder: National Institutes of Health ; Project Director: William DeJong Topic: Alcohol Tobacco and Other Drugs Setting: Educational Agencies Service: Research and Evaluation Social Norm Social Marketing and Mass Media Campaigns Project Period: 1999 to 2002