Raising More Voices than Mugs: Changing the College Alcohol Environment through Media Advocacy Publication Date: 1994 Description: Media advocacy is an environmental strategy that can be used on college campuses to support alcohol prevention and policy development efforts. This guide will help prevention program coordinators and students use media advocacy to bring attention to alcohol-related problems on campus and help win support for the solutions, while effectively countering the arguments of groups with differing viewpoints. Sections review the role of alcohol on college campuses, discuss the key elements of media advocacy, describe how to gain access to the media, and look at four policy areas that may be affected through media advocacy. This 1994 guide was developed by the Advocacy Institute with support from the Fund for the Improvement of Postsecondary Education (FIPSE), U.S. Department of Education and the Center for Substance Abuse Prevention, U.S. Department of Health and Human Services. Authors: edited by: Holly Richardson Project Name: Higher Education Center for Alcohol and Other Drug Prevention Keywords: higher education, substance abuse, drugs, alcohol Topic: Alcohol Tobacco and Other Drugs Setting: in Educational Agencies Ordering Information Price: Free    ISBN: HEC 900 Length: 103 pp Media: print For more information, please contact HEC .